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While it may be alluring to add a visitor counter, a flashy background, an exciting new font, and a bunch of peculiar animated gifs to your blog, this kind of plan can easily backfire.

While it may be alluring to add a visitor counter, a flashy background, an exciting new font, and a bunch of peculiar animated gifs to your blog, this kind of plan can easily backfire.

Have you ever wandered how those marketers that give away e-books and reports actually benefit from doing so? It might seem a little strange that someone would put their time and effort into creating a quality product and then just give it away for nothing but there is an excellent reason for marketing this way, you see, those free e-books will generate sales and leads for years to come, all on the backend.