Resumés can be likened to any product or service as you are essentially marketing your ‘brand’ to an employer and your resumé is the most effective marketing tool to accomplish this No matter what the prevailing job market may be, job seekers should always regard it as a tight labor market and plan accordingly to give themselves every opportunity to land an interview

The importance of your cover letter in the hunt for employment cannot be stressed enough The quality and composition of your cover letter will be the key factor on whether an HR director chooses to view your resumé or disregard it so you’ll want to spend some time preparing and polishing it to take full advantage of your brief window of opportunity

Customized Resumes are the Winning Difference Most job hunters understand the importance of creating a customized cover letter for each position they apply for When it comes to the resume, these same writers often make a crucial mistake: unlike the customized cover letter, they use the same resume over and over in their job search