Introduction

Toys and play in general are an important part of the process of learning about the world and growing up. The young use toys and play to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults. Adults use toys and play to form and strengthen social bonds, teach, remember and reinforce lessons from their youth, discover their identity, exercise their minds and bodies, explore relationships, practice skills, and decorate their living spaces.

Toys are more than simple amusement, they and the ways that they are used profoundly influence many aspects of life. Most young mammals will play with whatever they can find, turning such things as pinecones, rocks, and food into toys. It simply makes sense then that toys have a history as old as human civilization itself. Toys and games have been unearthed from the sites of ancient civilizations. They have been written about in some of our oldest literature.

In 2005, toy sales in the United States totaled about $22.9 billion. Money spent on children between the ages of 8 and twelve alone totals approximately $221 billion annually in the U.S.

Toy makers change and adapt their toys to meet the changing demands of children thereby gaining a larger share of the substantial market. In recent years many toys have become more complicated with flashing lights and sounds in an effort to appeal to children raised around television and the internet. According to Mattel's president, Neil Friedman, "Innovation is key in the toy industry and to succeed one must create a 'wow' moment for kids by designing toys that have fun, innovative features and include new technologies and engaging content."

In an effort to reduce costs, many mass-producers of toys locate their factories in areas where wages are lower. 75% of all toys sold in the U.S., for example, are manufactured in China.[7] Issues and events such as power outages, supply of raw materials, supply of labor, and raising wages that impact areas where factories are located often have an enormous impact on the toy industry in importing countries.

Invention

Some new toys and new types of toys are created by accidental innovation. After trying to create a replacement for synthetic rubber, Earl Warrick inadvertently invented "nutty putty" during World War II. Later, Peter Hodgson recognized the potential as a childhood plaything and packaged it as Silly Putty. Similarly, Play-Doh was created as a wallpaper cleaner. In 1943 Richard James was experimenting with torsion springs as part of his military research when he saw one come loose and fall to the floor. He was intrigued by the way it flopped around on the floor. He spent two years fine-tuning the design to find the best gauge of steel and coil; the result was the Slinky, which went on to sell in stores throughout the United States.

Practical Toys

Toys are most often seen in terms of their ability to amuse. However, Chinese people, who are known for their thrifty and practical nature, make toys for other purposes, as well.